The Challenge

When Colibree approached us, they were more than just a budding real estate company. They had a vision to modernize the entire property-buying experience. But a vision needs a voice, and a voice needs a visually arresting identity.

With Les Enfants’ creative touch, we embarked on a multifaceted journey to discover Colibree’s true brand essence, ensuring that it would resonate with its target audience while remaining authentic to its core values.

Our Unified Approach: Comprehensive Branding Workshops

In a two-phase immersive branding workshop series, we delved deep into the intricacies of Colibree’s mission, vision, and identity. This integrated approach allowed us to deliver a holistic brand strategy that aligned with Colibree’s innovative perspective on real estate.

During these interactive sessions, we not only examined brand heroes and antagonists but also undertook a meticulous process to shape the brand’s mission statement and values. We engaged in creative exercises, evaluated market positioning, and drew insights from influential brands like eBay, Starbucks, and Chanel. This process was further enriched by “whiteboarding” sessions that saw a flurry of adjectives and ideas, each capturing an aspect of Colibree’s unique brand personality.