Ópera Actual
Challenge
With correspondents spanning from Tokyo to New York and from Paris to Santiago de Chile, ÓPERA ACTUAL had become an international reference in the operatic industry. Despite its prestigious standing and extensive reach, the brand faced the challenge of updating its visual identity to resonate with contemporary audiences while honoring its esteemed legacy. Les Enfants was brought in to spearhead this delicate balancing act.
Approach
Les Enfants initiated the collaboration by conducting a thorough analysis of the magazine’s existing brand, audience preferences, and market standing. Our aim was to build a visual language that could continue to serve as a beacon for opera lovers worldwide, while also appealing to newer generations.
Turning Up the Volume: How Les Enfants Reimagined ÓPERA ACTUAL for the Modern Stage
Visual Identity
A revitalized logo was the cornerstone of the new identity; it elegantly combined elements of classical opera with a sleek, modern flair. The choice of color palette and typography was carefully calibrated to reflect both the magazine’s international stature and its adaptability.
The magazine layout underwent a significant transformation, skillfully blending rich content with visual elements that echoed the brand’s new ethos. This included subtle nods to the magazine’s expansive network of correspondents, and its commitment to global coverage, with special attention to the Spanish market.
Launch
Upon relaunch, ÓPERA ACTUAL received applause from both its longstanding audience and newly-engaged readers. Metrics indicated higher levels of interaction on social media and an increase in subscriptions, both in paper and digital formats.
