Barcelorama
Winner of the 2014 Barcelona Open Innovation Challenge
Elevating Gran de Gràcia Through “Barcelorama”: A Case Study in Urban Renewal and Community Engagement
Welcome to Innovation
The ‘Barcelorama’ project represents a groundbreaking initiative aimed at rejuvenating the Gran de Gràcia district in Barcelona. Honored with the prestigious Barcelona Open Innovation Challenge Award in 2014, this project has successfully forged a vibrant community, revitalized local commerce, and propelled the area into the future.
Objectives
A Multi-Faceted Mission:
Our project set forth various objectives, notably:
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Foster economic growth in the Gran de Gràcia district.
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Promote cultural and social activities.
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Integrate technology solutions for a seamless user experience.
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Enhance community engagement and social interaction.
Market Research and Strategic Planning
Understanding the Audience:
Our preliminary studies focused on identifying the core target audience, their demographic traits, and online behaviors. This intelligence was pivotal in tailoring our strategies and outreach programs.
SWOT Analysis:
Our comprehensive SWOT analysis laid the groundwork for identifying opportunities and threats while leveraging our strengths against our weaknesses.
Mapping The Future:
A meticulous plan was charted out, outlining the tactical steps to implement each phase of the Barcelorama project effectively.
Communication Strategy
Corporate Communication: A Project Unveiled
The cornerstone of Barcelorama was establishing robust corporate communication channels to disseminate information about the initiative’s objectives, benefits, and accessible platforms.
Commercial Axis Communication: The Heartbeat of Gran de Gràcia
Frequent touchpoints with the district and Barcelorama were planned to announce cultural routes, exclusive benefits, and promotions.
Local Commerce Communication: Celebrating Proximity and Personality
We took it upon ourselves to spotlight the unique character of local businesses in Gran de Gràcia that were affiliated with Barcelorama, detailing their identity, philosophy, location, and contributions to the community.
Online Communication Strategy
The Roadmap to Online Success:
After exhaustive analysis, we formed a robust online communication strategy, focusing on SEO, content marketing, and social media activation.
SOLOMO: An Integrated Approach:
The Social, Local, and Mobile (SOLOMO) approach was integral to our online strategy. A dedicated website/blog was created for each Barcelorama district, designed for optimal user experience across devices.
Content and Social Media:
An elaborate content marketing strategy, fueled by high-quality, original content and active social media channels, served to engage the target audience meaningfully.
Conclusion and Impact
A Testament to Innovation:
Barcelorama has not only achieved its initial objectives but has also set a benchmark for community-oriented projects everywhere.
Awards and Recognition
A Feather in Our Cap:
The Barcelorama project was awarded the Barcelona Open Innovation Challenge in 2014, providing further validation of its success and impact.